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Sustainable Innovation in Sport 2018
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Sustainable Innovation in Sport 2018
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Kattia Juárez Dubón

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Kattia Juárez Dubón

Kattia was born in Guatemala and has Salvadoran Nationality. She graduated as an Agricultural Engineer from El Salvador University in 1991 and went on to obtain her Master’s Degree in Business Administration. She has also completed postgraduate studies in Environmental Management (technological University), Hydrographic Basins Management (CATIE) and Business Sustainability Management in Cambridge University. Kattia worked as an environment professional in the construction industry at regional level and also for the Hydroelectric Company of El Salvador.

Her passion for sport drove Kattia to found the Salvadorian National Motorcycling Federation in 1998. She went on to represent her country in the Union Latinoamericana de Motociclismo (now FIM Latin America). She became President of her National Federation and has been President of the FIM Latin America Environment Commission for 10 years.

Kattia now leads the FIM’s International Sustainability Commission. A respected professional in the motorsport world, she has trained a large number of environmental stewards during seminars in South America, Europe and Asia. In recent years, Kattia has spearheaded the different sustainability initiatives promoted by the FIM, including KiSS programme, the Ride Green Cup and Environmental Ambassadors programme.

She has participated in international conferences as a speaker and panelist and  is the author of several articles published in international magazines and newspapers. Kattia is also author of the Book: 25 years Riding Green, recently published by the FIM. She is a blogger, amateur photographer, painter and mother of a former Motocross champion.

Her passion for motorcycling came about because of her son’s love of the sport and his participation in motocross events.

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