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Sustainable Innovation in Sport 2018
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Sustainable Innovation in Sport 2018
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Brian McCullough

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Brian McCullough

Brian P. McCullough, Ph.D., is an Assistant Professor in the Sport Administration and Leadership program at Seattle University. He is also the Coordinator of the online Sport Sustainability Leadership certificate program, which addresses the global concern for increased environmental and ecological sustainability in the sport industry. The online program draws students from around the globe. His research focuses on environmental sustainability within the sport industry. Specifically, his research interests concentrate on the managerial decision-making processes involving environmental sustainability initiatives among upper management and using the context of sport to influence environmental behaviors of sport spectators' game day and everyday life. He has published his research in the Journal of Sport Management, Sport & Communication, International Journal of Sport Management & Marketing, Sport Management Review, and Quest. Most recently, he published his first book in 2015, Introduction to Environmental Sport Management, and he was the lead co-editor of another text Routledge Handbook on Sport and the Environment published in 2018. 

 

He is also the Founder of Forwarding Sport Sustainability, LLC. Founded in 2014, Forwarding Sport Sustainability was created to offer consulting services to sport organizations that are theoretically based, data driven, and practically applied to allow sport organizations to advance their sustainability efforts. Such efforts include ways to understand sport spectator environmental behaviors and attitudes; design environmental messaging and narrative for internal and external stakeholders; data analysis; materiality assessments; and increase fan engagement with a sport organization’s sustainability initiatives.  McCullough earned his Ph.D. and Master’s degree in Sport Management from Texas A&M University in College Station and his Bachelor’s in Sport Management from Ithaca College in upstate New York.

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