Cédric Collard is head of the Sport & Entertainment segment for the Schréder Group. He is in charge of developing sport lighting solutions for recreational facilities and professional venues that meet the requirements of the broadcasting industry and sport associations. He is also responsible for the Architainment activities of the Schréder Group. Light entertainment creates a strong added value for the fan experience, especially at live events. Cédric is also a consultant for NBA/NHL workshops as well as an active member of the ESSMA (European Stadium and Safety Management Association), BSETC (Belgian Sport & Entertainment Technology Club) and IALD’s LIRC.