I was incredibly encouraged to be in the room with high profile sports experts who all have the same focus on sustainability. I liked not being surrounded by sales professionals who constantly vie for your business but rather surrounded by like-minded business professionals. I also appreciated the scale of knowledge, from scientific to hands on. Very cool!
With sustainability high on the agenda for the IOC, the 2017 Sustainable Innovation in Sport event was very informative and a great opportunity for networking and peer discussion. Congratulations to everyone involved for organising and conducting a very well-run and, more importantly, relevant event.