Following the success of its two previous editions, Sustainable Innovation in Sport is coming back in 2018, bringing together leaders within the global sports scene; sports leagues and clubs, federations, sports venues, broadcasters, Governments, UN, private entities, and NGOs, among others, to discuss how the sports industry can inspire and encourage for the fight against climate change.
Launched during COP21 with the haut patronage of the French Ministry of Cities, Youth and Sport, this meeting began to drive serious stakeholder engagement and action around reducing the impact of sport on the environment. Our aim is to stimulate the stakeholders and galvanise action to guarantee operations are sustainable and to ensure they are engaging, educating and positively influencing fans’ behaviour and choices to more sustainable ones.
I was incredibly encouraged to be in the room with high profile sports experts who all have the same focus on sustainability. I liked not being surrounded by sales professionals who constantly vie for your business but rather surrounded by like-minded business professionals. I also appreciated the scale of knowledge, from scientific to hands on. Very cool!
With sustainability high on the agenda for the IOC, the 2017 Sustainable Innovation in Sport event was very informative and a great opportunity for networking and peer discussion. Congratulations to everyone involved for organising and conducting a very well-run and, more importantly, relevant event.